9 Reasons to Use Direct Mail Advertising Direct mail marketing entails sending offers by mail to potential and current customers. It includes a brochure, sales letter, prepaid envelope and order form. Small firms also advertise in direct mail magazines to cut costs. Here are 9 benefits that come with using direct mail advertising. Direct mail marketing is specially targeted. A firm can buy client mailing lists from a vendor. For example, a shampoo store owner can get lists of people who purchase shampoo or hair products. The vendor can then send promotions to customers. Direct mail marketing is highly measurable. A company can measure the results of one or more campaigns. Some firms send customers discount coupons. The clients use the coupons when they purchase products from the firm. To measure the results of a campaign, the company will count the number of coupons used. They can also keep track of the responses of customers using the coupons.
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You can customize direct mail promotion. Using computer programs, companies are able to address customers by name in the mails. So, the message on the sales letter is addressed to a particular individual. This can easily influence the recipient to buy a company’s products.
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Direct mail advertising is cost-effective. Using desktop programs, companies can create eye-catching promotional material like brochures. Copies are printed from the original brochure to be sent to prospective and existing clients. Additionally, a company can send some direct mails as a way of testing their campaign. The firm can send more mails when the first attempt is successful. Direct mail marketing provides flexibility. There is a variety of formats for postcards, brochures, catalogs and magazines. A company can use postcards as marketing tools so it can save on costs. Firms can also include samples of products in their mailings. A business owner may also add as much information as they want in a direct mail. This will also depend on the amount of money they wish to spend. Mail is good because it’s tangible. Direct mail campaigns are targeted at current and potential customers. They can see the physical mail and read your message. It is likely that customers will trust the message because they can touch the mail. Postal service is something that many people know about. A good number of customers may be skeptical about emails but remain receptive to direct mail. So, it’s easier to convince people via direct mail. It’s easy to develop and run a direct mail campaign. You can use readily available publishing applications to design direct mails. Moreover, there are internet-based direct mail programs that enable companies to import mailing lists, design mails and print each campaign. Direct mail is perfect for other promotional efforts. Mailed content can help you build and support your brand. To do direct mail marketing, hire a direct mail marketing company.