Reasons Behind Whiteboard Videos’ Popularity These days, businesses worldwide are seeing the power of whiteboard animation to help establish greater brand awareness and sales. With video images being more favored against the written word with the greater use of computers, tablets and smartphones, whiteboard animation videos have become the popular choice for getting viewers to understand a product or service better. Here are the specific advantages offered by whiteboard videos: Visuals are more compelling as communication tools.
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Drawings have been with us since the Paleolithic period. These first efforts by homo sapiens to commune with other eventually advanced into pictograms, ideograms, and finally actual writing. The relationship between shaping visual images and imparting a story has always been a basic and powerful way to deliver information, and it is more robust than ever in today’s e-digital world.
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On-the-spot creation is remarkable. Whiteboard animation makes use of drawn images to construct characters and environments, animating images as the viewer watches. Every new line comes with a new and complete idea, keeping your viewers eager to watch and discover what is coming next. The basics of the message is delivered fast and effectively. The narrative experience has never been as persuasive as it is at present. With whiteboard animation, viewers are easily immersed into your story through interesting illustrations and simple voiceovers that successfully relay the meat of your message. Viewers like easy-to-understand content. With their almost childlike draw, whiteboard animation is very useful for educating your potential clients, helping them understand your subject without difficulty. Simple videos stay in people’s memory in more detail and for longer. When good concepts and ideas are combined with attractive drawings, you have a winning formula for making consumers recall what they’ve heard and seen in your video. This is the kind of processing that makes information enter people’s long-term instead of their short-term memory, which is just what you need if you want to educate not only your prospective clients but your existing ones as well. Videos allow viewers to connect with you on an emotional level. According to a study conducted by psychologists, people’s intentions and attitudes can change the moment they are immersed in a story. In short, when your viewers relate with a good story, that story will begin to have an impact on what they allow themselves to believe, which is what all businesses would like to achieve when they build their video marketing strategies. Whiteboard animation is inexpensive and simple. A simplified method of telling a story without making use of confusing graphics or too complex characters and settings, whiteboard explainer videos are also rather cheap, allowing small businesses to make and use them as they expand to full potential.